I’m Jeroen and I love to do a lot of different stuff. Enjoy your stay and if you have any questions feel free to drop me a line on Twitter @Coeluh.
Brinkers is a company that has been producing chocolate spread over a century. However, their product portfolio was unclear and their brand values were communicated poorly. The poster, which is available after the break, shows a possible strategy of improving the Brinkers brand.
My latest project to create a clear one-page website based on an existing identity with a visual link to recently created Merapar.com. Together with Julien I took on this challenge. The result: Tamita.co.uk
I recorderd 3 new sets over the past three months. Hitzewelle is just a regular deep house set. However, on the other two sets I experimented with styles. Mellow contains slow deep house (133BPM) to lounge at max, while Spoorsingel contains tech-house. Please enjoy!
A presentation I did a while back about infobesity and new media. We did a survey among students on their social and new media use and the results were very exciting. For example: On average, a student sends or receives a WhatsApp message every 5 minutes over the course of the day.
Merapar is a merges and acquisitions partnership. They asked for a corporate identity and a full working website with backend based on WordPress. Together with my friend Julien Amoureus I created this website. He focused on the design works and I focused on the technical implementation. Click here to visit the website.
New sound containing fresh songs in the range deep-house to tech-house.
Together with Sjors I designed a new website for my fraternity. Also special thanks to Han.
A week’s worth of a city-trip to London. It was amazing. The pictures can be found at Flickr. Some highlights after the break.
Fort de la Chartreuse is an abandoned fort in Belgium. I tried to capture the sad ambiance. Video after the break.
For the second time in a row I organised Aquavaganza. This time we got 750 students attending by running a marvellous Facebook campaign (ending up at almost 700 likes). The aftermovie and more can be found after the break, including some pics.
Most lighting setups still are pretty old fashioned. Over 100 fluorescent tubes in a room and there will be light. However, the user does not have control over the lighting apart from switching it all on or all off. The problem that I tried to solve during this project is based on modern lighting setups that offer more control to the user and make the installation of the setup less costly. The two stakeholders identified in this project are the end user and the installer. Up to 50 percent of the costs of installing a new lighting setup is pure man hours. Saving time equals saving money. Designing a solution which solves a problem for both parties was the task during this project.
Another activity for the Lustrum Committee. For Club040 we setup a DJ talent battle in Eindhoven. Almost 100 DJ’s sent in their demo’s via Soundcloud and over 10.000 hits came along the site in a mere two weeks. The voting system was based on Facebook likes which made it promotional campaign interactive. After two semi-finals and one final which were great parties DJ Kespa made it to the first place and won a place in the line-up of Club040.
For the 11th Lustrum of a.s.v. SSRE the Lustrum Committee of which I was a part organised a cantus for students in Eindhoven. A turn-up of 350 people was more than what we aimed for and everyone had a great time. Dutch celebrity Johan Vlemmix was our very important person. Some pictures after the break.
This semester was all about my internship at VanBerlo. I went to VanBerlo because of my desire to develop my marketing experience and skillset. VanBerlo is the largest design studio in the Netherlands and has a great reputation on trendwatching.
My internship consisted of a lot of different tasks. I had one main internship assignment, and several other jobs that I did during the semester. The main internship assignment focused on my development in marketing, while the other jobs helped me discover the broad aspects of the studio. The internship was very succesfull and after my internship they asked me to return and do some more work.
Together with a committee of 3 we organised a pool-party for students. 500 students showed up and had a marvellous time. Pictures after the break. Pics @ Facebook or some after the break.
People with ADHD are often easily distracted. This can be annoying for their environment but also for themselves. Boring meetings are even more unbearable for people with ADHD. My design is a pen with a simple concentration game embedded in it. In this way, the user can switch between the pen and the meeting very fast and he is not a disturbance anymore.
My first WordPress theme for Club040, a huge party on Het Stadhuisplein in Eindhoven.
One of the things I do is photography. I captured the Dutch Debating Championship. The pictures can be found at Flickr.
The goal of this project was to improve the exchange of knowledge between students. During this project it came apparent that helping and teaching each other is an act that looks a lot like trading. Why would one help another? You better ask the question: ‘When would someone help another?’. It’s a simple rule. You give something, for example knowledge. What you get back does not necessarily mean you have to get something like that back. No, the satisfaction you get from helping one can be enough to help.
Digital Video was an assignment in which I created two videos. The first is a mood-o-rama, trying to capture the mood of a city at night. The second is about the Joy of Drinking. Enjoy! Both video’s after the break.
This was my second project at the TU. This project offered a very wide start: do something with this new battery technique (lithylene) that makes it possible to create batteries in almost any shape. Another aspect of this battery was the possibility to create very thin batteries, starting from 6mm. Combining these two properties would allow to use the battery for example to make shaving devices smaller because the body is smaller.
The TomTom project was my first project on the TU. The project description was very broad: Find new opportunities for TomTom. Hence the name for the project, TomTOPportunities. The outcome of the project consisted of two parts, a new user interface and an extra feature.